INTRODUCTION

What This Book Is About
Who This Book Is For
How to Use This Manual

WHY START A WEBSITE COMPANY

Why website design is one of the best businesses to start
The story of starting X3Web with R400
The freedom, scalability, and global opportunity
Understanding that failure is feedback, not the end

COMMIT TO YOUR SUCCESS

Making a contract with yourself to do your best
Building habits that separate winners from quitters
Why consistency beats motivation
How to stay focused even when things go wrong

KEEP LEARNING, ALWAYS

You’re never done learning — that’s how you stay ahead
Using free tools like YouTube, TikTok, and ChatGPT to grow
How to use AI to improve your business and creativity
Turning mistakes into lessons and momentum

CHOOSING THE COUNTRY YOU WANT TO WORK IN

Why you should aim for first-world markets
Understanding global clients and currency advantages
How to position yourself internationally while working remotely

CREATING YOUR BRAND

Building your mission, vision, and goals
Choosing your logo, colors, and fonts
Defining your tone and personality
Using brand tools to stay consistent across platforms

CHOOSING YOUR DOMAIN

How to pick the right domain name
Registering and setting DNS (GoDaddy, Hostinger, etc.)
Connecting your domain to hosting securely (SSL setup)

CREATING YOUR EMAIL ADDRESSES

How to set up branded emails
Connecting to Gmail or Outlook
Writing a professional email signature

CREATING YOUR SOCIAL MEDIA

Setting up your business pages correctly
Profile photos, bios, and consistency
How to look professional online from day one

CHOOSING YOUR PRICES

Understanding value-based pricing
Example setup and monthly plan structures
Why being too cheap attracts difficult clients
How to make more money with less work through quality

CHOOSING YOUR PLATFORM

Divi vs Elementor — cost, flexibility, and performance
When to use each platform
Building reusable templates to save time

CREATING YOUR OWN WEBSITE

How to structure your pages for conversion
What every page needs (Home, Services, About, Contact)
Writing website copy that sells your services

PLUGINS

The full X3Web plugin stack explained
What each plugin does and why it’s important
Free vs premium — when to invest

WEBSITE CHECKLIST

Full pre-launch and functionality checklist
SSL, responsiveness, contact forms, and testing
Tools for speed and quality assurance

MAKING CREATIVES (VIDEO VS STATIC)

Designing scroll-stopping creatives
Understanding the difference between image and video
How to use Canva, Envato, and AI tools
The psychology of visuals that convert

CREATING YOUR FACEBOOK ADS

Setting up Meta Business Manager and Ad Accounts
Installing your pixel and connecting your website
Writing ad copy that sells the benefit, not the service
Building audiences, budgeting, and scaling

CREATING YOUR TIKTOK ADS

How to open and set up a TikTok Business Account
What works on TikTok: short, real, and fast
How to use your own videos for leads
Testing, analyzing, and improving ad performance

WHY NOT GOOGLE ADS

Why Google Ads are often expensive for beginners
High competition and why small agencies lose money fast
When Google Ads do make sense (and when they don’t)

YOUR FIRST LEAD

What to do when the first message comes in
How to reply quickly and build trust
How to qualify serious clients and avoid time-wasters

BASIC SALES SKILLS

Listening to understand, not reply
Selling benefits, not features
Handling objections with confidence
Closing naturally without pressure

HOW TO SET UP THE QUESTIONNAIRE

The full X3Web client questionnaire
The tone selection system (5 tone types)
How to collect and organize information professionally

BUILDING YOUR CLIENT’S WEBSITE

Turning questionnaire answers into structure and copy
Using ChatGPT to refine content with prompts
Building for conversion, not just design

CLIENT WEBSITE CHECKLIST

Final testing before launch
SEO setup, forms, security, and speed optimization

HOW TO DELIVER THE WEBSITE TO A CLIENT

Always deliver over a video call (Teams, Zoom, etc.)
How to present confidently and lead the conversation
Explaining copy, tone, and goals clearly

HOW TO COLLECT CHANGES

Getting all change requests in one email
Applying them efficiently and on time
Setting boundaries for final sign-off and project completion

COMPLETING THE JOB AND MOVING ON

Delivering the final version
Getting testimonials and referrals
Upselling hosting, SEO, or ads
Clearing your plate and moving forward fast

SCALING TO YOUR OWN SERVERS

When to move from shared hosting to VPS or dedicated
Setting up and managing your own Plesk server
Creating hosting plans for recurring income

EMPLOY WEBSITE DESIGNERS

Finding, testing, and training designers
Creating systems for quality and speed
Building a culture of ownership and accountability

EMPLOY CLIENT SERVICE PEOPLE

How to hire and train your communication team
Templates and tone for professional replies
Managing client updates, payments, and progress

EMPLOY SALES PEOPLE

Hiring closers who believe in your brand
Training them with scripts, objection handling, and structure
Tracking performance and rewarding results

DAILY MOTIVATION

Building unstoppable discipline
Staying consistent when things go quiet
Protecting your energy and focus
The mindset that separates winners from average