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Google Ads

Appear at the Topof Google

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Managed Campaigns

Google Ads campaigns built around what your customers are actively searching for — with proper campaign structure, conversion tracking and ongoing optimization focused on meaningful business results.

Built to Help Your Business Grow Clear strategy, strong execution, and monthly reporting.
Why Google Ads

Capture Customers Who Are Already Looking for You

Google Ads can put your business in front of people actively searching for the products or services you provide. The opportunity is valuable, but poor keyword selection, weak tracking and inefficient campaign structure can waste budget quickly. We focus on building campaigns properly and improving them using performance data.

Search Campaigns

Appear at the top of Google when someone searches for your product or service. We build tightly structured campaigns that match the exact searches your best customers use.

Negative Keyword Management

Irrelevant searches can use budget without reaching the customers you want. We review search terms and refine negative keyword lists to keep campaigns focused on relevant searches.

Conversion-Focused Ad Copy

We write ad copy around your customer’s intent and test headlines and descriptions to understand what supports meaningful business results.

Local & National Targeting

Campaign location settings are planned around the areas your business serves so ads can reach the intended geographic audience.

Landing Page Optimization

We review landing page structure and recommend ways to make information, offers and next steps clearer for visitors arriving from Google Ads.

Full Conversion Tracking

Where included, Google Analytics 4, Google Tag Manager and call tracking help you understand campaign activity and the inquiries it generates.

Google Ads Packages

Choose Your Google Ads Package

Monthly management fees are shown with each package. Ad spend is separate and paid directly to Google.

DIY Management

Google Ads Minimal Setup Package

We professionally build and configure your Google Ads account, campaign structure, keyword targeting, advertisements, conversion tracking, and essential settings. Once the setup is complete, you manage the campaigns and advertising budget yourself.

$1,000 once-off
  • Professional Google Ads account setup
  • New Google Ads account creation where required
  • Account access and user-permission configuration
  • Professional campaign setup
  • Search campaign setup
  • Ad-group setup
  • Keyword research
  • Service-related keyword research
  • Customer-intent keyword research
  • Keyword match-type setup
+64 more included
  • Exact-match keyword setup
  • Phrase-match keyword setup
  • Initial negative-keyword setup
  • Negative keywords to reduce irrelevant traffic
  • Junk-search exclusion setup
  • Geographic targeting setup
  • Country, province, city, and radius targeting
  • Language targeting
  • Device targeting configuration
  • Advertising schedule setup
  • Campaign budget setup
  • Daily budget configuration
  • Initial bidding strategy setup
  • Bid-strategy selection
  • Responsive search advertisement setup
  • Professional Google Ads copywriting
  • Advertising headline development
  • Advertising description development
  • Multiple headline and description variations
  • Keyword-focused advertising copy
  • Call-to-action development
  • Advertisement URL configuration
  • Call extension or call asset setup
  • Location extension or location asset setup
  • Sitelink extension setup
  • Callout extension setup
  • Structured-snippet setup
  • Price extension or price asset setup where applicable
  • Business-name asset setup
  • Business-logo asset setup where supported
  • Google Analytics 4 linking where applicable
  • Google Search Console review where applicable
  • Google Business Profile linking where applicable
  • Conversion-tracking setup
  • Website form-submission tracking
  • Telephone-call tracking
  • Click-to-call tracking
  • WhatsApp-click tracking where supported
  • Purchase tracking where applicable
  • Google Ads conversion-action setup
  • Google Tag setup or review
  • Conversion-event testing
  • Tracking verification
  • Campaign URL tracking where required
  • UTM tracking setup where required
  • Website landing-page review
  • Landing-page relevance check
  • Landing-page conversion recommendations
  • Campaign policy review
  • Advertisement policy check
  • Final campaign quality check
  • Campaign publishing assistance
  • Basic Google Ads dashboard education
  • Instructions for monitoring campaign performance
  • Instructions for checking search terms
  • Instructions for adding negative keywords
  • Instructions for adjusting campaign budgets
  • Instructions for pausing and activating campaigns
  • Initial campaign handover
  • Advertising budget paid directly to Google by the client
  • Ongoing campaign management not included
  • Monthly campaign optimization not included
  • Monthly advertisement testing not included
  • Monthly reporting not included
Full Management and Creative Support

Google Ads Business Professional Package

A complete monthly Google Ads management solution that includes advanced campaign expansion, continuous optimization, landing-page development or improvement, conversion-rate guidance, and creative support for Display and remarketing campaigns.

$2,430 per month
  • Professional monthly Google Ads management
  • Google Ads account setup or configuration
  • Comprehensive existing Google Ads account audit
  • Professional campaign setup
  • Search campaign setup
  • Monthly campaign management and optimization
  • Keyword research
  • Monthly keyword-performance analysis
  • Search-term review and optimization
  • Continuous negative-keyword optimization
+151 more included
  • Brand-search campaign setup where appropriate
  • Competitor-search campaign setup where appropriate
  • Dynamic Search Ads setup where appropriate
  • Performance Max campaign setup where appropriate
  • Display remarketing campaign setup where appropriate
  • YouTube remarketing campaign setup where appropriate
  • Customer Match campaign setup where sufficient data is supplied
  • Geographic targeting setup
  • Country, province, city, and radius targeting
  • Language targeting
  • Device targeting configuration
  • Mobile, desktop, and tablet advertising optimization
  • Advertising schedule setup and optimization
  • Campaign budget setup
  • Daily budget configuration
  • Monthly budget-allocation management
  • Campaign budget recommendations
  • Budget reallocation between campaigns
  • Bid-strategy setup and optimization
  • Maximum cost-per-click optimization where appropriate
  • Conversion-focused bidding where sufficient data is available
  • Target cost-per-acquisition optimization where appropriate
  • Target return-on-ad-spend optimization where appropriate
  • New keyword identification
  • Underperforming keyword adjustments
  • Low-quality keyword removal
  • Keyword bid adjustments
  • Keyword expansion where appropriate
  • Negative keywords to reduce irrelevant traffic
  • Junk-search exclusion setup
  • Responsive search advertisement setup
  • Professional Google Ads copywriting
  • Multiple headline and description variations
  • Keyword-focused advertising copy
  • Continuous advertising-copy testing
  • Advertisement variation testing
  • Underperforming advertisement replacement
  • Advertisement strength optimization
  • Call extension or call asset setup
  • Location extension or location asset setup
  • Sitelink extension setup
  • Callout extension setup
  • Structured-snippet setup
  • Price extension or price asset setup where applicable
  • Business-name asset setup
  • Business-logo asset setup where supported
  • Image asset setup where supported
  • Asset-performance monitoring
  • Google Analytics 4 linking where applicable
  • Google Search Console review where applicable
  • Google Business Profile linking where applicable
  • Google Merchant Center linking where applicable
  • YouTube channel linking where applicable
  • Conversion-tracking setup
  • Website form-submission tracking
  • Telephone-call tracking
  • Click-to-call tracking
  • WhatsApp-click tracking where supported
  • Purchase tracking where applicable
  • Google Ads conversion-action setup
  • Google Tag setup or review
  • Enhanced conversion setup where applicable
  • Conversion-event testing
  • Monthly tracking verification
  • Active campaign monitoring
  • Advertising-spend monitoring
  • Cost-per-click monitoring
  • Cost-per-lead monitoring
  • Cost-per-conversion monitoring
  • Click-through-rate monitoring
  • Conversion-rate monitoring
  • Impression-share monitoring
  • Quality Score monitoring
  • Advertisement-relevance monitoring
  • Landing-page experience monitoring
  • Campaign-delivery monitoring
  • Device-performance analysis
  • Location-performance analysis
  • Schedule-performance analysis
  • Audience-performance analysis
  • Underperforming campaign adjustments
  • Underperforming ad-group adjustments
  • Underperforming keyword adjustments
  • Underperforming advertisement adjustments
  • Campaign pausing where required
  • Campaign scaling where performance supports it
  • Ongoing campaign improvements
  • One professional custom landing page built or improved per month
  • Professional custom landing-page design
  • Mobile-responsive landing-page development
  • Conversion-focused landing-page layout
  • Campaign-specific landing-page structure
  • Keyword-relevant landing-page content structure
  • Professional call-to-action sections
  • Contact form integration
  • WhatsApp button integration
  • Click-to-call integration
  • Conversion-tracking integration
  • Landing-page speed optimization
  • Landing-page mobile testing
  • Landing-page conversion-rate optimization guidance
  • Landing-page headline testing recommendations
  • Landing-page call-to-action testing recommendations
  • Form-length optimization recommendations
  • Trust-element recommendations
  • Customer-review placement recommendations
  • Lead-generation journey recommendations
  • Campaign-to-page relevance improvements
  • Performance Max asset-group setup
  • Performance Max audience-signal setup
  • Performance Max search-theme setup where applicable
  • Performance Max asset testing
  • Display remarketing setup where appropriate
  • YouTube remarketing setup where appropriate
  • Website visitor audience setup
  • Customer-list audience setup where supplied
  • Google Ads audience-segment setup
  • In-market audience setup where appropriate
  • Custom segment setup where appropriate
  • Remarketing audience exclusions
  • Custom Display banner set where remarketing is used
  • Display banner design
  • Responsive Display advertisement setup
  • Banner resizing for required Google Display placements
  • Promotional graphic development
  • Image asset optimization
  • Display advertising copywriting
  • YouTube advertisement copy recommendations where applicable
  • Existing video content adapted for YouTube advertising where suitable
  • Campaign policy monitoring
  • Advertisement disapproval checks
  • Monthly campaign reporting
  • Monthly performance summary
  • Advertising-spend reporting
  • Lead and conversion reporting
  • Keyword-performance reporting
  • Search-term performance reporting
  • Advertisement-performance reporting
  • Location-performance reporting
  • Device-performance reporting
  • Audience-performance reporting
  • Landing-page performance reporting
  • Explanation of optimizations completed
  • Explanation of planned next steps
  • Monthly account review
  • Monthly landing-page review
  • Monthly campaign-expansion review
  • Advertising budget paid directly to Google by the client
  • External premium software costs quoted separately where required
  • Professional video production quoted separately where required
  • Special photography, actors, presenters, or voice-over costs quoted separately where required
Client Reviews

What Our Clients Say

Reviews from businesses X3WEB has worked with.

I worked with Quentin from X3web to build the website for my new company, and the experience was excellent from start to finish. Communication was clear, turnaround times were good, and the end result matched exactly what we were aiming for. I'd highly recommend Quentin and the X3web team to anyone looking for a professional and reliable web partner.
Jean Smit Google review
We've been running Meta ads with X3WEB and it genuinely helped us grow the business. More enquiries, better conversions, and we finally had a consistent flow of work coming in. Quentin and the team are on it, quick to adjust, and they actually care about performance.
Mark van der Merwe Google review
Absolutely fantastic. Every single detail we wanted in our website was added and more. The X3Web team really went above and beyond to implement the latest tech for our clients to use while keeping the website user friendly. Communication from the team is fantastic and very professional. If we wanted any changes the team immediately got straight to it. If I could give the team more stars I would. Would recommend them to anyone.
Cayle' Potgieter Google review
I couldn't be happier with the website setup! The team went above and beyond my expectations — professional, efficient, and creative throughout the entire process. They really understood my vision and delivered a site that looks amazing and works perfectly. Highly recommend their services!
Ylan Smit Google review
I've used other marketing companies before and the lead quality was always bad. Since moving to X3WEB, the leads are far better — fewer time-wasters and more serious clients. The targeting and ad strategy is on another level. Worth every cent.
Tyron Mokoena Google review
Quentin and his team are truly amazing—always ready to help, no matter what. We contracted X3 to build seven websites and would highly recommend them.
Urban Goat Event Management Google review
I'm extremely thankful for what X3WEB has done for our Google Ads. We were wasting money before and getting nothing back. They fixed the campaign properly, cleaned everything up, and the results improved fast. The team went out of their way to help and I appreciate it a lot.
Ayesha Patel Google review
Quentin and his team go out of the way for their clients. We struggled with my Google business profile. They did not stop until they got it live and active. I appreciate what X3WEB has done for my business. They Need 10 stars.
Givin Dunn Google review
Quentin and the X3WEB team handled our Google Ads and it was honestly one of the best decisions we've made. Professional setup, fast turnaround, and the ads started bringing in solid leads. Everything was explained clearly and the service has been excellent.
Pieter Smit Google review
I have been using X3 Web's services for about a year and my experience has always been excellent. The team (especially Vee, one of the team members at X3 Web) are not only quick to respond to any query, they are incredibly friendly every time. I will definitely recommend them for any website needs. Incredible people and incredible service.
Lizmie Boshoff Google review
Thank you for the great service. X3WEB has done a few of my businesses. They do Google ads, Facebook ads and website. I have tried other cheaper companies before and X3WEB is worth the price. Thank you again.
MultiNet Systems Google review
I am so happy with the service I got! The people helping me were very patient and helpful. They guided me every step of the way. I am happy with how my website came out!!! They went beyond my expectations!!! Im happy! Thank you!
Nonkulueko Ntzimazana Nyamane Google review
Not only would I give them 5 stars but a 10/10!! The service was superb!! Everything about our website was more than what I thought it would be. Their service and assistance throughout the process was very thorough! Thank you so much!! Pawsome greetings.
Ulandi Smit Google review
I can't help but "Xpress" my gratitude for the fantastic service provided by X3web! From the initial consultation to the final delivery, their team displayed an "Xemplary" commitment to excellence. The website they created for my catering business is not just a site; it's a work of art, it's too good. They didn't just meet deadlines; they "Xceeded" them with flying colors. If you're looking for a web design partner, look no further than X3web; they're an "Xperience" you won't regret!
Matt Chomumwe Google review
4.9★ Google Rating from verified reviews
Ready to Start?

Ready to Start With Google Ads?

Tell us about your business and budget. We'll recommend the right package and show you what results to expect.

Get in Touch

Built to Help Your Business Grow — clear strategy, strong execution, and monthly reporting.

Our Work

Explore Our Work. Discuss Your Goals.

Browse websites we have built for X3WEB clients, or speak to our team about the right approach for your business.

Contact

Get in Touch

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FAQ

Google Ads — Common Questions

How much should I budget for Google Ads?
The recommended budget depends on your industry, competition and campaign goals. Ad spend is separate from the management fee and paid directly to Google. Our team can discuss an appropriate starting budget with you.
How quickly will I see results from Google Ads?
Campaigns need time to gather useful data. We review search terms, campaign settings and available conversion information, then make adjustments based on what the data shows. Outcomes and timing vary by market, offer and budget.
What's the difference between Google Ads and SEO?
Google Ads places paid listings in search results, with costs depending on campaign settings and competition. SEO focuses on improving a website’s organic search visibility over time. They can support different parts of a business’s search strategy.
Do you manage Google Shopping campaigns?
Yes. If you have an e-commerce store, Google Shopping campaigns can be highly effective. This is included in our Professional package and available as an add-on for Standard. Ask us about this during your meeting.
Will I own my Google Ads account?
Yes, always. We work inside your own Google Ads account — we never create campaigns in our own account. Your account, your data, your history. If you ever leave, everything stays with you.
Can I run Google Ads and Meta Ads at the same time?
Yes. Google Ads and Meta Ads can support the same business. Each platform has its own setup, budget, reporting and optimization plan. View our Meta Ads packages for Facebook and Instagram advertising.