Built to Help Your Business Grow Clear strategy, strong execution, and monthly reporting.

Why Meta Ads

Reach Your Ideal Customer Where They Spend Their Time

Facebook and Instagram allow businesses to reach customers based on location, interests, behavior and online activity. Successful Meta advertising depends on the combination of the right audience, strong creative, reliable tracking and ongoing testing.

Precision Targeting

Target relevant audiences using location, demographics, interests, behavior, customer data and retargeting options where available. Audience strategy is built around the customers your business wants to reach.

Creative That Stops the Scroll

Images, videos, copy and ad formats can be tested to learn which combinations support your campaign objectives.

Optimized for Business Outcomes

Campaigns are structured around outcomes such as inquiries, qualified leads or purchases wherever reliable conversion tracking is available.

Retargeting Campaigns

Where appropriate, retargeting can reconnect with people who previously visited your website or interacted with your business, subject to tracking and audience eligibility.

Meta Pixel Setup

We can configure Meta tracking and relevant conversion events so campaign decisions can use the available data. Measurement depends on implementation, consent and platform limitations.

Monthly Reporting

Reports explain campaign activity, significant changes, testing and next actions rather than focusing only on surface-level metrics.

Meta Ads Packages

Choose Your Meta Ads Package

Monthly management fees are shown with each package. Ad spend is separate and paid directly to Meta.

DIY Management

Meta Ads Minimal Setup Package

We professionally set up your Meta advertising foundation, tracking, campaign structure, targeting, and initial advertising creatives. Once the setup is complete, you manage the campaigns and advertising budget yourself.

$1,000 once-off

Professional Meta advertising setup
Meta Business Portfolio setup or configuration
Meta Business Manager setup
Facebook Page connection
Instagram business account connection
Meta Ad Account setup or configuration
Advertising account access configuration
Meta campaign setup
Professional campaign structure
Campaign objective selection

+72 more included

Lead-generation campaign setup
Website-traffic campaign setup where appropriate
Sales or conversion campaign setup where appropriate
WhatsApp campaign setup where appropriate
Campaign budget configuration
Ad-set setup
Advertisement setup
Geographic location targeting
Age targeting
Gender targeting where appropriate
Interest targeting
Behavior targeting where available
Detailed audience targeting
Custom audience setup where applicable
Website visitor audience setup
Facebook engagement audience setup
Instagram engagement audience setup
Video viewer audience setup
Customer-list audience setup where supplied
Lookalike audience setup where sufficient data is available
Audience exclusions where required
Advertising placement setup
Facebook Feed placement setup
Instagram Feed placement setup
Facebook Stories placement setup
Instagram Stories placement setup
Facebook Reels placement setup
Instagram Reels placement setup
Mobile advertising optimization
Meta Pixel setup or configuration
Meta Dataset setup
Meta Events Manager integration
Meta Pixel installation on the website
Page-view event setup
Lead-event setup
Contact-event setup
Form-submission tracking
WhatsApp-click tracking where supported
Telephone-click tracking where supported
Purchase-event setup where applicable
Add-to-cart event setup where applicable
Checkout-event setup where applicable
Event testing and verification
Domain verification assistance
Aggregated Event Measurement configuration where required
Conversion-event prioritisation where required
One initial video advertising creative
One initial static image advertising creative
Video creative editing
Static creative design
Advertising copywriting
Primary advertising text
Advertising headline
Advertising description
Call-to-action selection
Creative formatting for Meta placements
Campaign naming structure
Tracking-link configuration where required
Initial campaign quality check
Initial tracking quality check
Campaign publishing assistance
Basic campaign-management guidance
Basic Meta Ads dashboard education
Instructions for monitoring campaign performance
Instructions for adjusting campaign budgets
Instructions for pausing and activating advertisements
Initial campaign handover
Advertising budget paid directly to Meta by the client
Ongoing campaign management not included
Monthly optimization not included
Monthly creative production not included
Monthly reporting not included

Meta Ads Business Standard Package

We professionally set up and manage your Meta advertising campaigns every month. Designed for businesses that need consistent campaign monitoring, optimization, creative testing, lead generation, and clear monthly reporting.

$1,430 per month

Professional monthly Meta advertising management
Meta Business Portfolio setup or configuration
Meta Business Manager setup
Facebook Page connection
Instagram business account connection
Meta Ad Account setup or configuration
Meta campaign setup
Professional campaign structure
Monthly campaign management
Monthly campaign optimization

+112 more included

Campaign objective selection
Lead-generation campaign setup
Website-traffic campaign setup where appropriate
Sales or conversion campaign setup where appropriate
WhatsApp campaign setup where appropriate
Retargeting campaign setup where appropriate
Campaign budget configuration
Monthly budget-allocation management
Campaign budget recommendations
Ad-set setup and management
Advertisement setup and management
Geographic location targeting
Age targeting
Gender targeting where appropriate
Interest targeting
Behavior targeting where available
Detailed audience targeting
Custom audience setup
Website visitor audience setup
Facebook engagement audience setup
Instagram engagement audience setup
Video viewer audience setup
Customer-list audience setup where supplied
Lookalike audience setup where sufficient data is available
Retargeting audience setup
Audience exclusions
Audience testing
Audience-performance analysis
Advertising placement setup
Facebook Feed placement setup
Instagram Feed placement setup
Facebook Stories placement setup
Instagram Stories placement setup
Facebook Reels placement setup
Instagram Reels placement setup
Mobile advertising optimization
Placement-performance analysis
Meta Pixel setup or configuration
Meta Dataset setup
Meta Events Manager integration
Meta Pixel installation on the website
Page-view event setup
Lead-event setup
Contact-event setup
Form-submission tracking
WhatsApp-click tracking where supported
Telephone-click tracking where supported
Purchase-event setup where applicable
Add-to-cart event setup where applicable
Checkout-event setup where applicable
Event testing and verification
Domain verification assistance
Aggregated Event Measurement configuration where required
Conversion-event prioritisation where required
Tracking quality checks
Monthly tracking checks
Video creative production
Static image creative production
Video creative testing
Image creative testing
Advertising copywriting
Multiple primary advertising text variations
Multiple advertising headline variations
Advertising description variations
Call-to-action testing
Creative formatting for Meta placements
Creative resizing for feeds, stories, and reels
Existing client content adapted for advertising
New campaign creative development
Creative-performance analysis
Underperforming creative replacement
Advertisement variation testing
A/B testing where appropriate
Campaign naming structure
Tracking-link configuration where required
Campaign publishing
Active campaign monitoring
Lead-cost monitoring
Cost-per-click monitoring
Click-through-rate monitoring
Conversion-rate monitoring where available
Frequency monitoring
Reach and impression monitoring
Campaign-delivery monitoring
Budget-spend monitoring
Advertisement-relevance monitoring
Underperforming advertisement adjustments
Underperforming audience adjustments
Budget reallocation between campaigns
Campaign scaling where performance supports it
Campaign pausing where required
Campaign duplication where required
Ongoing campaign improvements
Lead-form setup where required
Custom lead-form questions where required
Lead-form privacy-policy connection
Lead-form thank-you screen
Lead-notification setup
Website landing-page recommendations
Conversion-improvement recommendations
Monthly campaign reporting
Monthly performance summary
Campaign-spend reporting
Lead and conversion reporting
Creative-performance reporting
Audience-performance reporting
Explanation of improvements made
Explanation of planned next steps
Monthly account review
Advertising budget paid directly to Meta by the client
Professional photography not included
On-site monthly content shoot not included

Content and Full Management

Meta Ads Business Professional Package

A complete monthly Meta advertising solution that includes professional campaign management, ongoing optimization, advanced audience and creative testing, and a professional on-site content-creation session every month.

$2,430 per month

Professional monthly Meta advertising management
Meta Business Portfolio setup or configuration
Meta Business Manager setup
Meta campaign setup and monthly management
Monthly campaign optimization
Professional photographer visits your office or approved location once per month
One professional on-site content-creation session per month
Custom video creatives from the monthly shoot
Custom image creatives from the monthly shoot
Video creative production and testing

+149 more included

Facebook Page connection
Instagram business account connection
Meta Ad Account setup or configuration
Advertising account access configuration
Campaign objective selection
Lead-generation campaign setup
Website-traffic campaign setup where appropriate
Sales or conversion campaign setup where appropriate
WhatsApp campaign setup where appropriate
Retargeting campaign setup where appropriate
Brand-awareness campaign setup where appropriate
Video-view campaign setup where appropriate
Campaign budget configuration
Monthly budget-allocation management
Campaign budget recommendations
Ad-set setup and management
Advertisement setup and management
Geographic location targeting
Age targeting
Gender targeting where appropriate
Interest targeting
Behavior targeting where available
Detailed audience targeting
Custom audience setup
Website visitor audience setup
Facebook engagement audience setup
Instagram engagement audience setup
Video viewer audience setup
Customer-list audience setup where supplied
Lookalike audience setup where sufficient data is available
Retargeting audience setup
Audience exclusions
Audience testing
Audience-performance analysis
Advanced audience segmentation
Cold-audience campaign structure
Warm-audience campaign structure
Retargeting campaign structure
Advertising placement setup
Facebook Feed placement setup
Instagram Feed placement setup
Facebook Stories placement setup
Instagram Stories placement setup
Facebook Reels placement setup
Instagram Reels placement setup
Mobile advertising optimization
Placement-performance analysis
Meta Pixel setup or configuration
Meta Dataset setup
Meta Events Manager integration
Meta Pixel installation on the website
Page-view event setup
Lead-event setup
Contact-event setup
Form-submission tracking
WhatsApp-click tracking where supported
Telephone-click tracking where supported
Purchase-event setup where applicable
Add-to-cart event setup where applicable
Checkout-event setup where applicable
Event testing and verification
Domain verification assistance
Aggregated Event Measurement configuration where required
Conversion-event prioritisation where required
Tracking quality checks
Monthly tracking checks
Professional business photography
Professional product photography where required
Professional service photography where required
Professional team photography where required
Workplace and behind-the-scenes photography
Business-owner or team introduction content
Customer-facing promotional content
Short-form video recording
Vertical video recording for Reels and Stories
Horizontal video recording where required
Product demonstration video content where applicable
Service demonstration video content where applicable
Business introduction video content
Testimonial video recording where arranged and approved
Promotional video content
Raw content selection
Video editing
Short-form video editing
Video captions where required
Video resizing for Meta placements
Image editing
Image cropping and resizing
Lighting and color correction
Advertising graphic design
Static image creative production
Image creative testing
Advertising copywriting
Multiple primary advertising text variations
Multiple advertising headline variations
Advertising description variations
Call-to-action testing
Creative formatting for Meta placements
Creative resizing for feeds, stories, and reels
Existing client content adapted for advertising
New campaign creative development
Creative-performance analysis
Underperforming creative replacement
Advertisement variation testing
A/B testing where appropriate
Monthly creative-refresh strategy
Campaign naming structure
Tracking-link configuration where required
Campaign publishing
Active campaign monitoring
Lead-cost monitoring
Cost-per-click monitoring
Click-through-rate monitoring
Conversion-rate monitoring where available
Frequency monitoring
Reach and impression monitoring
Campaign-delivery monitoring
Budget-spend monitoring
Advertisement-relevance monitoring
Underperforming advertisement adjustments
Underperforming audience adjustments
Budget reallocation between campaigns
Campaign scaling where performance supports it
Campaign pausing where required
Campaign duplication where required
Ongoing campaign improvements
Lead-form setup where required
Custom lead-form questions where required
Lead-form privacy-policy connection
Lead-form thank-you screen
Lead-notification setup
Website landing-page recommendations
Conversion-improvement recommendations
Content-planning recommendations
Monthly campaign reporting
Monthly performance summary
Campaign-spend reporting
Lead and conversion reporting
Creative-performance reporting
Audience-performance reporting
Explanation of improvements made
Explanation of planned next steps
Monthly account review
Monthly creative review
Monthly content-planning review
Advertising budget paid directly to Meta by the client
Travel outside the standard service area may be quoted separately
Special location-hire costs quoted separately where required
Presenter, actor, model, or voice-over costs quoted separately where required

Client Reviews

What Our Clients Say

Reviews from businesses X3WEB has worked with.

I worked with Quentin from X3web to build the website for my new company, and the experience was excellent from start to finish. Communication was clear, turnaround times were good, and the end result matched exactly what we were aiming for. I'd highly recommend Quentin and the X3web team to anyone looking for a professional and reliable web partner.

Jean Smit Google review

We've been running Meta ads with X3WEB and it genuinely helped us grow the business. More enquiries, better conversions, and we finally had a consistent flow of work coming in. Quentin and the team are on it, quick to adjust, and they actually care about performance.

Mark van der Merwe Google review

Absolutely fantastic. Every single detail we wanted in our website was added and more. The X3Web team really went above and beyond to implement the latest tech for our clients to use while keeping the website user friendly. Communication from the team is fantastic and very professional. If we wanted any changes the team immediately got straight to it. If I could give the team more stars I would. Would recommend them to anyone.

Cayle' Potgieter Google review

I couldn't be happier with the website setup! The team went above and beyond my expectations — professional, efficient, and creative throughout the entire process. They really understood my vision and delivered a site that looks amazing and works perfectly. Highly recommend their services!

Ylan Smit Google review

I've used other marketing companies before and the lead quality was always bad. Since moving to X3WEB, the leads are far better — fewer time-wasters and more serious clients. The targeting and ad strategy is on another level. Worth every cent.

Tyron Mokoena Google review

Quentin and his team are truly amazing—always ready to help, no matter what. We contracted X3 to build seven websites and would highly recommend them.

Urban Goat Event Management Google review

I'm extremely thankful for what X3WEB has done for our Google Ads. We were wasting money before and getting nothing back. They fixed the campaign properly, cleaned everything up, and the results improved fast. The team went out of their way to help and I appreciate it a lot.

Ayesha Patel Google review

Quentin and his team go out of the way for their clients. We struggled with my Google business profile. They did not stop until they got it live and active. I appreciate what X3WEB has done for my business. They Need 10 stars.

Givin Dunn Google review

Quentin and the X3WEB team handled our Google Ads and it was honestly one of the best decisions we've made. Professional setup, fast turnaround, and the ads started bringing in solid leads. Everything was explained clearly and the service has been excellent.

Pieter Smit Google review

I have been using X3 Web's services for about a year and my experience has always been excellent. The team (especially Vee, one of the team members at X3 Web) are not only quick to respond to any query, they are incredibly friendly every time. I will definitely recommend them for any website needs. Incredible people and incredible service.

Lizmie Boshoff Google review

Thank you for the great service. X3WEB has done a few of my businesses. They do Google ads, Facebook ads and website. I have tried other cheaper companies before and X3WEB is worth the price. Thank you again.

MultiNet Systems Google review

I am so happy with the service I got! The people helping me were very patient and helpful. They guided me every step of the way. I am happy with how my website came out!!! They went beyond my expectations!!! Im happy! Thank you!

Nonkulueko Ntzimazana Nyamane Google review

Not only would I give them 5 stars but a 10/10!! The service was superb!! Everything about our website was more than what I thought it would be. Their service and assistance throughout the process was very thorough! Thank you so much!! Pawsome greetings.

Ulandi Smit Google review

I can't help but "Xpress" my gratitude for the fantastic service provided by X3web! From the initial consultation to the final delivery, their team displayed an "Xemplary" commitment to excellence. The website they created for my catering business is not just a site; it's a work of art, it's too good. They didn't just meet deadlines; they "Xceeded" them with flying colors. If you're looking for a web design partner, look no further than X3web; they're an "Xperience" you won't regret!

Matt Chomumwe Google review

4.9★ Google Rating from verified reviews

Ready to Start?

Ready to Start With Meta Ads?

Tell us about your business and budget. We'll recommend the right package and show you what results to expect.

Get in Touch

Built to Help Your Business Grow — clear strategy, strong execution, and monthly reporting.

Our Work

Explore Our Work. Discuss Your Goals.

Browse websites we have built for X3WEB clients, or speak to our team about the right approach for your business.

View Client Websites Discuss Your Project

Contact

Get in Touch

Send us your details and we’ll get back to you within 1 business day.

accounts@x3webdesign.com

+27 68 906 3369

4 Edmonton Alley, Northcliff, Johannesburg, South Africa

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FAQ

Meta Ads — Common Questions

How much should I spend on Meta Ads?

The recommended budget depends on your industry, competition and campaign goals. Ad spend is separate from the management fee and paid directly to Meta. Our team can discuss an appropriate starting budget with you.

How long before I see results from Meta Ads?

Campaigns need time to gather useful data. We review audience settings, creative performance and available conversion information, then make adjustments based on what the data shows. Outcomes and timing vary by market, offer and budget.

What can I expect from monthly ads management?

Our advertising management includes campaign strategy, implementation, ongoing optimization and reporting. We focus on qualified inquiries, leads and sales rather than reporting on clicks alone.

Do I need a Facebook Business Page?

Yes, you need a Facebook Business Page and a Meta Business Manager account to run ads. If you don't have these set up, we'll help you create them as part of the onboarding process.

Will I own my ad account and data?

Absolutely. Your ad account, pixel data, and all campaign assets stay in your name. We work inside your account — we never hold your data hostage. If you ever leave, everything stays with you.

Can I run Meta Ads and Google Ads together?

Yes. Meta Ads and Google Ads can support the same business. Each platform has its own setup, budget, creative testing, optimization and reporting. View our Google Ads packages for search advertising.

Facebook & InstagramAds That Convert

Reach Your Ideal Customer Where They Spend Their Time

Precision Targeting

Creative That Stops the Scroll

Optimized for Business Outcomes

Retargeting Campaigns

Meta Pixel Setup

Monthly Reporting

Choose Your Meta Ads Package

What Our Clients Say

Ready to Start With Meta Ads?

Explore Our Work. Discuss Your Goals.

Get in Touch

Meta Ads — Common Questions